"Olive Oil for Life!" 30 Year Subscription
$4,400.00
What you give: A one-time payment of USD $4400
What you get: 2 x 500mL bottles of olive oil shipped bi-monthly for 30 years
The oldest olive oil company in the world — La Española — has been around for over 200 years.
Our farm on the Dalmatian coast of Croatia is a baby by comparison, just over 30 years old. But our trees? They'll live to 500. And this tradition — olive pressing by hand, with care — goes back over 4,500 years.
In the US and UK, people average just 1 liter of olive oil per year. The Greeks, Italians, and Spanish? Closer to 15. That’s not just about taste — it’s about health, tradition, and a different way of life.
So if you believe in good food, slow living, and investing in the things that last — this might be the best time to join us for the long haul.
For a one-time payment of $4,400, I’ll personally make sure you receive 2 bottles of Selo Olive Oil every two months — for 30 years. That’s 360 bottles total, shipping included. You’ll never have to worry about price hikes, stockouts, or where your oil is coming from.
We already have over a dozen longtime customers on this plan — many have been with us for 7+ years and say it’s the best decision they ever made. They never run out. They gift bottles to friends. And they lock in one of the best prices we’ll ever offer: just $12.22 per bottle, delivered to your door.
This offer won't be around forever — but our commitment to real food? That’s here to stay.
Warmly,
Martin Erlić
President, Selo Oils LLC
FAQs
General
To learn more about our company, click here.
To learn more about the label, click here.
The Erlić family's farm in the heart of Croatia’s Zadarska Region in Central Dalmatia, is home to our olives. Each night during the harvest season, these olives are meticulously picked and promptly cold-pressed by a master miller, ensuring peak freshness and flavor.
Typically, we recommend using the oil within two years of the harvest date.
Learn more about extending the shelf life of your olive oil here.
Olive oil is a remarkably resilient fruit juice, and freezing temperatures have little to no effect on its nutrient content. A 2013 study by Mulinacci et al. confirmed that freezing extra-virgin olive oil for 12-18 months does not compromise its quality. In fact, the study revealed that the oil's aromatic profile improved over time, and its nutrient content remained intact. These findings were discovered by a team of expert chemists from Italy, who demonstrated that frozen olive oil retains its safety for consumption and can even improve in flavor after being frozen for an extended period.
The brown bits in your olive oil are small particles of the olive fruit, including skin, pulp, and pits, that are not removed during the pressing process. These particles are natural and safe to consume, and they can be found in unfiltered olive oil. Unfiltered olive oil has higher levels of nutrients and antioxidants compared to filtered olive oil, making it a healthier option. The brown particulate matter may settle to the bottom of the bottle over time, but some may float in the oil. The quality of the particulate matter can vary, but it is safe to consume and can even add to the nutrition profile of the oil.
While SELO olive oil is not currently kosher-certified, we can attest that the master olive mill we use strictly prohibits contact with any foodstuffs other than olives.
Are you looking for information on what constitutes as kosher olive oil? Click here.
Despite practicing organic farming methods, SELO chooses not to pursue organic certification. This decision is rooted in the understanding that organic certification, while valuable, is not an absolute indicator of quality. Additionally, the high cost and complex process of obtaining organic certification, along with the prohibitive cost of certain non-organic inputs for many producers, make this route less feasible without compromising the quality of their extra virgin olive oil (EVOO).
Olive Oil
EVOO is an acronym for "Extra Virgin Olive Oil."
Extra virgin olive oil is made from the first cold-pressing of olives, has no chemicals or solvents added, and has a fruity, intense flavor profile. Standard olive oil is a blend of cold-pressed and processed oils, has a milder flavor, and may have chemicals added.
Check out our guide to learn about the difference between standard and extra virgin olive oil here.
Croatian extra virgin olive oil is unique due to the combination of climate, soil, and expertise of the local producers. The olive trees are grown on the sunny hillsides of the Adriatic coast, which provides an ideal environment for the olives to ripen and develop their flavor. The Adriatic region’s higher-than-average rainfall contributes to the oil's distinctive profile, with Croatian oils characterized by a high mean oleic fatty acid content (a monounsaturated fat, MUFA) averaging 70.4%, and a high palmitic fatty acid content (a saturated fat) averaging 13.43%. Additionally, the oil contains a medium level of linoleic fatty acid (a polyunsaturated fat, PUFA), averaging 11.22%, which is lower than oils from drier regions like Spain, Greece, and Italy, where linoleic acid levels are often higher, sometimes exceeding 15%. These fatty acid profiles, influenced by Croatia's unique climate, contribute to the oil's balance of flavor and health benefits. Croatian producers also use traditional methods of harvesting and pressing the olives, which helps to preserve the quality and taste of the oil.
Explore the flavorful regions of Croatian olive oil in this blog post.
Croatian extra virgin olive oil is rich in healthy monounsaturated fats and antioxidants, which can help to lower cholesterol, reduce the risk of heart disease, and improve overall health. It also contains high levels of vitamin E and phenols, which have anti-inflammatory properties and may help to protect against cancer.
Fraud in the olive oil industry is a significant problem, with some estimates suggesting that up to 80% of olive oil labeled as "extra virgin" may be adulterated or mislabeled.
Some ways to identify counterfeit extra virgin olive oil include checking for a harvest date, looking for a certification seal, and doing a taste test.
Become a pro at recognizing genuine extra virgin olive oil with our helpful guide.
Croatian extra virgin olive oil is a versatile ingredient that can be used in a variety of dishes, from salads and marinades to sautés and sauces. It is best used in dishes that require a delicate and fruity flavor, such as grilled fish, roasted vegetables, and pasta dishes. It can also be used as a finishing oil to drizzle over dishes just before serving.
"Early harvest" olive oils are made from olives that are harvested before they are fully ripe. This results in a greener, more bitter oil that is higher in antioxidants and has a longer shelf life.
Polyphenols are a type of antioxidant found in olives and olive oil. They have been shown to have anti-inflammatory, antioxidant, and anticancer properties.
Olive oil can be safely used for up to two years after the seal is broken, provided it is stored properly and does not exhibit any signs of spoilage or rancidity. However, the antioxidant levels in olive oil are at their highest within the first few months after the seal is broken. After about three months, the levels of antioxidants begin to decline gradually. Therefore, to reap the maximum nutritional benefits from your olive oil, it's best to use it within the first three months of opening, provided it's stored correctly and doesn't show any signs of spoilage. It's also essential to store the oil in a cool, dark place away from light and heat sources, which can accelerate oxidation and spoilage.
Learn more about extending the shelf life of your olive oil here.
To maximize the benefits of its antioxidants, olive oil should be stored in a cool, dark place, away from light and heat. Ideally, use it within a few months of opening as fresh consumption ensures the highest antioxidant potency.
Learn more about extending the shelf life of your olive oil here.
Shipping
At present, we provide complimentary shipping solely within the United States for orders that surpass $70. Should you reside outside the US, we can still accommodate your request for shipment, provided that you cover the supplementary shipping fees, which may be considerable.
Chicago, Illinois.
Our primary market is North America. Europe has a wide variety of regional olive oils to choose from, but Selo is not one of them. It doesn't make sense for us to sell olive oil in an already saturated market, so we bring our product to the US where it is bottled and stored for distribution. Our mission at Selo Olive Oil is to share our special Croatian tradition with people who have simply never tried real extra virgin olive oil before.
Subscriptions
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